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Mark Fleischer
Mark Fleischer Son of Dave and Grandson of Max Fleischer Sleischer Studios

Name

Mark Fleischer

Mark Fleischer is the son of Richard Fleischer and the grandson of Max Fleischer. Today Mark an entertainment executive and attorney, serves as Chairman and CEO of Fleischer Studios. Mark oversees merchandising activities, as well as development of media and other opportunities for Betty Boop and all other Fleischer characters, such as Bimbo, Grampy, Baby Boop & Pudgy. He is known as "BoopPrezSays" on Twitter and continues to support Betty to this day. Max's granddaughter, Ginny Mahoney also serves on the board of directors and has done so since 1972, Fleischer Studios has worked closely with King Features Syndicate, which acts as the exclusive worldwide licensing agent for Betty Boop. In 1995-1999 he worked with MGM identifying and developing sources of financing, co-production, and codistribution for individual motion pictures and slates of motion pictures, structuring and negotiating complex distribution, financing, and co-production arrangements, maintaining and administering the studio’s film and television library (the largest studio library in the world), as well as serving as the head of the entertainment legal department (in the position of Senior Vice President - Deputy General Counsel from 1995 to 1998). In 2001-2004 Mark was the president of Mainframe. Today he is president of the Fleischer Studios and he manages the licensing, brand extension, marketing, and development of media and other business opportunities in family-owned business rights assets, including those in the classic cartoon characters created by Max Fleischer, such as Betty Boop and Koko the Clown. On the 23rd of June, Fleischer was interviewed by CBC Radio. In his interview he talked about the recent popularity of Betty Boop, he also spoke about his grandfather Max Fleischer, his father Richard Fleischer and also Max's brother Dave Fleischer. During his interview he explained how Betty was breaking into an age when women we’re becoming liberated and she became emblematic of that and is the only female superstar that is not associated with a male. But when the production code in 1934 went after Betty Boop and went after her she no longer was able to play the outrageous roles she used to play and was a housewife or school teacher which slowly but surely made her lose her popularity. He spoke about Helen Kane's lawsuit claim, and stated the following; "In 1932 Helen Kane brought a lawsuit against Fleischer Studios and against Paramount and claimed the character Betty Boop infringed her persona, infringed her singing style, infringed her look. The defense Paramount and my grandfather put of was Betty Boop was modeled on any person. They then brought in other people and other witnesses and showed that the singing style Betty used was widely used. One person who they would have brought in I’m sure if they could have Baby Esther who was a performer and performed in the Cotton Club in Harlem who was known for that style. There was testimony that Helen Kane visited the Cotton Club and saw Baby Esther perform. The court at the end of the day ruled that it certainly was not invented by Helen Kane so there was nothing for the Fleischer Studios or Paramount to infringe. There’s always been a lot of speculation what was the inspiration for the character but the reality is that Betty Boop is the amalgamation of what her culture was at the time. These were all popular styles of singing, dressing. She’s been among us for 87 years and the culture changes a lot over that time so you wonder what would keep a character relevant. And the thing that most does it is that she has universal qualities that are admired and sort after in every culture and I think that people as the culture changes and evolves look to a character like her and project onto her what they think they are or what they want to be and I think that is one of the reasons why she has endured world wide popularity and recognition." 

Betty Boop CGI (2000-2002)

In 2000-2001 a new Betty Boop TV series was going to be created in CGI by The Fleischer Studios, King Features with help from Mainframe Entertainment Inc, but plans for the feature were later scrapped. Mark Fleischer son of Richard stated the following: "As timeless as Betty Boop is, the CGI expertise of Mainframe Entertainment will help us to present Betty in new and exciting situations, making her as relevant to audiences of all ages.".

Mark Fleischer on Betty Boop (2013-Present Day)

According to Mark Fleischer, there are no plans for any new Betty Boop cartoons but a Broadway musical has been in the works for several years and could open in fall 2014. In 2016 it was announced that Betty would be featured in a brand new series set for 2018. 

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